Markets, Marketing, and Managing the Cycle from Prospects to Learners - February 2021
Includes a Live Event on 02/25/2021 at 3:00 PM (EST)
How are new and changing markets identified? How are programs -- in both content and format - developed to meet the needs of learners? How can data analysis help shape ongoing understanding of markets? This module will explore the processes and operations that convert markets into enrollments.
Chief Research Officer
Jim Fong is the Chief Research Officer for UPCEA and founding director of UPCEA’s Center for Research and Strategy. Prior to joining UPCEA, Jim worked was the Director of Marketing, Research and Planning for Penn State University Outreach where he helped with the launch of the University’s World Campus. In addition to these experiences, Jim worked as an analyst for a consulting company, as well as a marketing agency. He holds a B.S., M.S. and an M.B.A. from The University of Vermont.
Jim teaches Strategic Marketing in the MBA program at Framingham State University (MA) and has developed a market research module for UC Davis. He has taught a variety of marketing, research and strategy courses at a number of colleges and universities.
When not working, Jim is out cycling, testing new cooking recipes, sampling new microbrews or playing fantasy sports.
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