Faculty Member

Andy Atzert

Cost 

Members: $459 

Non-Members: $599

Description

Who are the constituents and stakeholders that compose the ecosystem of online and professional continuing education? What are the unique characteristics and educational needs of adult learners? How do the characteristics of the student market determine how programs are designed and delivered?

This course examines prospective student markets and how to address their educational needs. This course also examines the roles of employers, communities, and government agencies in creating educational opportunities. 

Topics Covered 

• Online and professional continuing education audiences 
• Characteristics, motivations, and learning barriers of adult learners
• Trends in adult learner enrollment
• Program planning for online and professional continuing education audiences
• Online learners and alternative credentials 

Learning Objectives

• Identify different potential audiences for online and professional continuing education programs.
• Describe trends in adult student enrollments and sources of data.
• Explain the unique characteristics and learning needs of adult learners, including motivation and barriers.
• Explain ways to learn more about and recruit prospective online and professional continuing education audiences.
• Describe program features and services needed to accommodate adult learners.
• Demonstrate an understanding of online learners.
• Explain and give examples of alternative credentials for adults and other groups that offer educational opportunities for adults

Who should take this course? 

This course is designed for professionals at various levels, particularly those who have some experience in online and professional continuing education administration who seek to learn more about working with adult and online audiences. 

Format and Schedule

This is a five week course consisting of about five hours of weekly course work made up of readings, asynchronous activities, and a weekly one hour live class meeting via Zoom. The schedule for the live classes is below: 

• Monday August 5 at 3:30-4:30 ET 
• Monday August 12 at 3:30-4:30 ET 
• Monday August 19 at 3:30-4:30 ET 
• Monday August 26 at 3:30-4:30 ET 
• Monday September 2 at 3:30-4:30 ET