Leaders in Professional, Continuing and Online Education

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  • Academic Strategic Planning in a Constantly Changing Environment - March 2021

    Contains 43 Component(s), Includes Credits

    Course begins 03/31/2021 I Capacity: 20 participants

    What are the processes for identifying opportunities, developing evidence, determining goals, defining key milestones, establishing accountability, and measuring outcomes? How do you engage others in these processes? This course explores how strategy combines analysis and action. Learning, planning, implementing, and reassessing permeate all levels of professional, continuing, and online education -- more so than perhaps any other area of higher education. 

    This four week course will consist of about 5 hours of asynchronous online coursework and weekly live virtual classroom meetings hosted in Zoom.  Please be sure you are able to join a Zoom meeting prior to these events. Live classroom attendance is strongly encouraged but not mandatory. If you are unable to attend live classroom meetings, recordings of those events will be posted in the course shortly after the meeting. 

    Live Video Conference Schedule TBA


    Important: Please do not start coursework before the course start date of 01/13/2021

  • Forecasting, Budgeting, and Managing Money in an Environment of Uncertainty and Risk - March 2021

    Contains 74 Component(s)

    Course Begins 03/31/2021 I Capacity: 20 participants

    How do those in professional, continuing, and online education analyze opportunities, project revenue and expenses, identify prudent ways to manage resources, monitor cash flow, and mitigate financial disaster?  How do you measure success and respond to failure, reallocate resources, and determine new investment opportunities?  Those in PCO often operate as a stand-alone business --  by relying on revenue to support operating costs, and depending on forecasting, cash flow, and  agile pivoting to new strategies.

    This four week course will consist of weekly live virtual classroom meetings hosted in Zoom.  Please be sure you are able to join a Zoom meeting prior to these events. Live classroom attendance is strongly encouraged but not mandatory. The schedule for these events will be posted in the course overview tab. If you are unable to attend live classroom meetings, recordings of those events will be posted in the course shortly after the meeting. 

  • Markets, Marketing, and Managing the Cycle from Prospects to Learners - February 2021

    Contains 18 Component(s) Includes Multiple Live Events. The next is on 02/25/2021 at 3:00 PM (EST)

    Course Starts 02/24/2021 I Course Capacity: 20

    How are new and changing markets identified?  How are programs -- in both content and format - developed to meet the needs of learners?  How can data analysis help shape ongoing understanding of markets?  This module will explore the processes and operations that convert markets into enrollments.

    Jim Fong

    Chief Research Officer

    UPCEA

    Jim Fong is the Chief Research Officer for UPCEA and founding director of UPCEA’s Center for Research and Strategy.  Prior to joining UPCEA, Jim worked was the Director of Marketing, Research and Planning for Penn State University Outreach where he helped with the launch of the University’s World Campus. In addition to these experiences, Jim worked as an analyst for a consulting company, as well as a marketing agency.  He holds a B.S., M.S. and an M.B.A. from The University of Vermont.

    Jim teaches Strategic Marketing in the MBA program at Framingham State University (MA) and has developed a market research module for UC Davis. He has taught a variety of marketing, research and strategy courses at a number of colleges and universities. 

    When not working, Jim is out cycling, testing new cooking recipes, sampling new microbrews or playing fantasy sports.

     


  • Program Planning and Oversight in Professional, Continuing, and Online Education - February 2021

    Contains 18 Component(s) Includes Multiple Live Events. The next is on 02/24/2021 at 1:00 PM (EST)

    Course Starts 02/24/2021 I Capacity: 20 Participants

    How do those in professional, continuing, and online education create their program portfolio?  How are resources marshalled and managed?  This module explores how an often unique mix of programs can be designed, developed, and delivered -- on-campus, on-site, and online. 

    Dr. Julie Uranis

    Vice President for Online and Strategic Initiatives

    UPCEA

    Julie Uranis serves as the Vice President for Online and Strategic Initiatives at UPCEA. She also serves as the Managing Director of the National Council for Online Education. Uranis is a part-time lecturer at Eastern Michigan University, the University of Illinois-Springfield, and a founding faculty member in UPCEA’s Professional Development Program. Prior to joining UPCEA she led the distance learning and continuing and professional development teams at Western Kentucky University as the Director of Distance Learning and Innovation. She began her career at Eastern Michigan University (EMU) where she held both teaching and administrative positions. Uranis has a Ph.D. in Educational Leadership, a Master of Science in Technology Studies, and a Graduate Certificate in Community College Leadership from EMU. She completed a Bachelor of Arts degree in History from the University of Michigan-Dearborn. Uranis’ research, publications, and consulting work focus on professional, continuing and online education with attention to program planning and development, organizational efficiency and operations, student and faculty support, and budget models.

    Uranis has been active with various organizations throughout her professional career including UPCEA, serving on the Executive Committee, Board of Directors and in other volunteer leadership roles; the Association of Continuing Higher Education, serving on the editorial board of the Journal of Continuing Education; the Kentucky Distance Learning Steering Committee, having served as meeting convener and WKU’s representative; the Blackboard Executive CBE Advisory Council; and other regional community groups and higher education associations.