Leaders in Online and Professional Continuing Education

UPCEA AI Lab: Leveraging AI in Enrollment and Retention Management

Speakers

Vickie Cook

Cost

$159.00

Description

UPCEA AI Lab: Leveraging AI in Enrollment and Retention Management is a one‑week, five‑day focused AI Lab for higher education professionals engaged in recruitment, admissions, retention, student success, institutional research, and enrollment management leadership.

Participants will:

  • Grasp foundational AI concepts and ethical imperatives, focused on enrollment management contexts
  • Explore real-world AI tools across recruitment, CRMs, engaging with peers, retention, student support, and admissions strategy
  • Engage in structured synchronous sessions that allow for peer-to-peer collaboration, reflection, and design thinking
  • Apply learning to institutional strategy immediately
  • Develop a tailored, 1-page AI Action Plan—a capstone blueprint to implement AI responsibly in your workflow
  • Confront the ethical and equity challenges inherent in deploying AI in enrollment management, including bias, transparency, and governance

Who Should Take this Course? 

Higher education professionals engaged in recruitment, admissions, retention, student success, institutional research, and enrollment management leadership

Format and Schedule

This is a one-week course that will consist of daily asynchronous activities and two one-hour live sessions on Monday, October 13th and Wednesday, October 15th at 4:00 ET. 

Vickie Cook

Vice Chancellor, Online, Professional, and Engaged Learning

University of Illinois Springfield

Vickie Cook, Ph.D., is Vice Chancellor for Enrollment and Retention Management the University of Illinois Springfield. Previously, Cook served as Associate Vice President of Innovation and Technology, and Dean of the School of Education and Director of Online Learning at Greenville University. Cook has published more than 40 journal articles and book chapters in a variety of national educational publications, and serves as a peer reviewer for six of the top journals in the field of Online Learning and Education. She holds a Ph.D. in Higher Education Administration and an M.A. in Adult Education from Capella University, and completed her B.A. at Western Illinois University.

Key:

Complete
Failed
Available
Locked
Optional Pre-Work Module: Brief Introduction to Artificial Intelligence
Pre-Work Module Overview
You must register to access.
Pre-Work Unit 1: Introduction to AI Technology
You must register to access.
Pre-Work Unit 2: Strategic Applications
You must register to access.
Pre-Work Unit 3: Ethical Leadership
You must register to access.
Pre-Work Unit 4: Application of a Technology
Choose One of Two Options
You must register to access.
Day 1: Monday - The AI Era in Higher Ed Enrollment
Day 2: Tuesday - AI Concepts and Ethics
Day 3: Wednesday - Tools Spotlight: Recruitment, CRM, and Marketing AI
Day 4: Thursday - AI for Retention and Student Success
Day 5: Friday - Building Your AI Action Plan