Faculty Member
Stephanie Platteter, Executive Director of Marketing and Enrollment Management, University of Minnesota College of Continuing & Professional Studies
Cost
UPCEA Members: $459
Non-Members: $599
Course Description
Enrollment management begins when a prospective student inquires and continues to when they are successfully enrolled. It includes all that we do, or should do, as institutions to help prospective students along this journey and to achieve our enrollment goals. This course reviews the steps in the student enrollment journey and analyzes the important activities necessary at each stage including responding to inquiries, admitting new students, staying in touch before the program begins, and onboarding new students to help them anticipate and adjust to their new program. This course will delve into the professional opportunity and responsibility we have to generate new enrollments for our institutions including building the human and technology infrastructure to support the student journey; communication strategies; and the measurement, oversight, and accountability necessary to ensure a seamless and successful process. We will examine enrollment management in both credit-bearing and noncredit programs and across the spectrum of online and continuing professional education strategies, structures, and practices.
*This course picks up the enrollment management process after initial inquiry.
Course Objectives
- Identifies, recruits, and retains students in online and professional continuing education programs
- Students will understand the stages of the enrollment funnel
- Engages in evidence-based decision-making which often requires collaboration and consensus building
- Students can identify key enrollment metrics, understand how to interpret them, and consider strategies to address them
- Possesses functional and operational knowledge of information management and digital technology in the support of the online and professional continuing ed enterprise
- Students will understand the role of technology in managing the funnel and the various systems employed in the process.
- Manages overall operational resources (people, space, and money) for the purposes of achieving optimal organizational performance
- Students will have an understanding the roles related to enrollment management and of the pros and cons of various organizational models and resource options
Course Schedule and Format
This is a five week course consisting of about five hours of weekly course work made up of readings, asynchronous activities, and a weekly one hour live class meeting via Zoom. The schedule for the live classes is below:
- Tuesday October 22 at 1:00-2:00 ET
- Tuesday October 29 at 1:00-2:00 ET
- Tuesday November 5 at 1:00-2:00 ET
- Tuesday November 12 at 1:00-2:00 ET
- Tuesday November 19 at 1:00-2:00 ET
Key:
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Getting Started (for first-time participants)
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Overview of course navigation, technology, and support.
Video: Course Introduction
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Please view the the media content for this week.
Course Description
Click here to read the description
Click here to read the description
Competencies
Click here to read the Objectives
Click here to read the Objectives
Instructor Contact & Course Support
Click here to read the Instructor Contact info
Click here to read the Instructor Contact info
Pre-Course Survey!
Agree to terms to continue.
Agree to terms to continue.
Please complete this survey prior the first live Zoom meeting.
Introductory Live Session Slides (PDF)
Open to download resource.
Open to download resource.
Homework: Secret Shopper
Click here to read the instructions
Click here to read the instructions
Complete this work before starting Week 1 work.
Course Welcome and Overview Video Conference Meeting - Tuesday 10/22/2024 1:00PM ET
10/22/2024 at 1:00 PM (EDT) | Recorded On: 10/23/2024
10/22/2024 at 1:00 PM (EDT) | Recorded On: 10/23/2024
Join Zoom Meeting: https://upcea.zoom.us/j/86141974054?pwd=3H2jQtEoCv5WxloKkqJKIpnOb1h8Rx.1
Week 1: The Student Journey
Week 1 Overview
Click here to read the weekly overview
Click here to read the weekly overview
Readings and Video
View the readings list and video
View the readings list and video
Content for this week
Week 1 Discussion: The Student Journey
Enter Discussion
Enter Discussion
Participate in the discussion board activity.
Week 1 Live Session Slides (PDF)
Open to download resource.
Open to download resource.
Week 1 Homework: The Enrollment Journey
Graded as Pass/Fail
Graded as Pass/Fail
Complete one section of the worksheet after the week's live meeting.
Homework File - Enrollment Plan Worksheet (.docx)
Open to download resource.
Open to download resource.
Week 1 Video Conference Meeting - Tuesday 10/29/2024 1:00PM ET
10/29/2024 at 1:00 PM (EDT) | Recorded On: 11/01/2024
10/29/2024 at 1:00 PM (EDT) | Recorded On: 11/01/2024
Join Zoom Meeting:
https://upcea.zoom.us/j/86141974054?pwd=3H2jQtEoCv5WxloKkqJKIpnOb1h8Rx.1
Week 2: Enrollment Management Structure
Week 2 Overview
Click here to read the weekly overview
Click here to read the weekly overview
Readings, Videos, and Podcast
View the readings list and video; listen to the podcast
View the readings list and video; listen to the podcast
Content for this week
Week 2 Discussion: Enrollment Management Structure
Enter Discussion
Enter Discussion
Participate in the discussion board activity.
Week 2 Live Session Slides (PDF)
Open to download resource.
Open to download resource.
Week 2 Homework: The Enrollment Journey
Graded as Pass/Fail | Due Date: 04/21/2024 at 7:59 PM (EDT)
Graded as Pass/Fail | Due Date: 04/21/2024 at 7:59 PM (EDT)
Complete one section of the worksheet after the week's live meeting.
Week 2 Video Conference Meeting - Tuesday 11/05/2024 1:00PM ET
11/05/2024 at 1:00 PM (EST) | 60 minutes
11/05/2024 at 1:00 PM (EST) | 60 minutes
Join Zoom Meeting: https://upcea.zoom.us/j/86141974054?pwd=3H2jQtEoCv5WxloKkqJKIpnOb1h8Rx.1
Week 3: Enrollment Funnel Communications
Week 3 Overview
Click here to read the weekly overview
Click here to read the weekly overview
Readings and Videos
View the readings list and videos
View the readings list and videos
Content for this week
Week 3 Discussion: Communications
Enter Discussion
Enter Discussion
Participate in the discussion board activity.
Week 3 Live Session Slides (PDF)
Open to download resource.
Open to download resource.
Week 3 Homework: The Enrollment Journey
Graded as Pass/Fail | Due Date: 04/28/2024 at 7:59 PM (EDT)
Graded as Pass/Fail | Due Date: 04/28/2024 at 7:59 PM (EDT)
Complete one section of the worksheet after the week's live meeting.
Week 3 Video Conference Meeting - Tuesday 11/12/2024 1:00PM ET
11/12/2024 at 1:00 PM (EST) | 60 minutes
11/12/2024 at 1:00 PM (EST) | 60 minutes
Join Zoom Meeting: https://upcea.zoom.us/j/86141974054?pwd=3H2jQtEoCv5WxloKkqJKIpnOb1h8Rx.1
Week 4: Enrollment Metrics
Week 4 Overview
Click here to read the weekly overview
Click here to read the weekly overview
Readings and Videos
View the readings list and videos
View the readings list and videos
Content for this week
Week 4 Discussion: Enrollment Metrics
Enter Discussion
Enter Discussion
Participate in the discussion board activity.
Week 4 Live Session Slides (PDF)
Open to download resource.
Open to download resource.
Week 4 Homework: The Enrollment Journey
Graded as Pass/Fail | Due Date: 05/10/2024 at 7:59 PM (EDT)
Graded as Pass/Fail | Due Date: 05/10/2024 at 7:59 PM (EDT)
Complete one section of the worksheet after the week's live meeting.
Week 4 Video Conference Meeting - Tuesday 11/19/2024 1:00PM ET
11/19/2024 at 1:00 PM (EST) | 60 minutes
11/19/2024 at 1:00 PM (EST) | 60 minutes
Join Zoom Meeting: https://upcea.zoom.us/j/86141974054?pwd=3H2jQtEoCv5WxloKkqJKIpnOb1h8Rx.1