Markets, Marketing, and Managing the Cycle from Prospects to Learners - Sept 2021
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How are new and changing markets identified? How are programs -- in both content and format - developed to meet the needs of learners? How can data analysis help shape ongoing understanding of markets? This module will explore the processes and operations that convert markets into enrollments.
Jim Fong
Chief Research Officer
UPCEA
Jim Fong is the Chief Research Officer for UPCEA and founding director of UPCEA’s Center for Research and Strategy. Prior to joining UPCEA, Jim worked was the Director of Marketing, Research and Planning for Penn State University Outreach where he helped with the launch of the University’s World Campus. In addition to these experiences, Jim worked as an analyst for a consulting company, as well as a marketing agency. He holds a B.S., M.S. and an M.B.A. from The University of Vermont.
Jim teaches Strategic Marketing in the MBA program at Framingham State University (MA) and has developed a market research module for UC Davis. He has taught a variety of marketing, research and strategy courses at a number of colleges and universities.
When not working, Jim is out cycling, testing new cooking recipes, sampling new microbrews or playing fantasy sports.
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Course Overview Video
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Instructor Contact & Course Support
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Live Video Class Meeting: Welcome and Introductions. Kicking off Week 1 - Thursday 09/09/2021 at 2:00-3:00 PM (Eastern)
09/09/2021 at 2:00 PM (EDT) | Recorded On: 09/10/2021
09/09/2021 at 2:00 PM (EDT) | Recorded On: 09/10/2021
Join the class for a live video-conferencing session. Participants are advised to access the session 5 to 10 minutes prior to the start time to ensure their technology is configured and working properly.
Join Zoom Meeting
https://upcea.zoom.us/j/94418294855
Meeting ID: 944 1829 4855
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Meeting ID: 944 1829 4855
Find your local number: https://upcea.zoom.us/u/abkJlbgCyo
Case Study Part 1
Case Study
Case Study
Part 1 of a case study that we will discuss over the course of the next four weeks. Be prepared to discuss the questions at the end during out live class meeting.
Week 1 Discussion: Understanding Markets
Enter Discussion
Enter Discussion
Participate in the discussion board activity.
Case Study Part 2
Case Study
Case Study
Part 2 of a case study that we will discuss over the course of the next four weeks. Be prepared to discuss the questions at the end during out live class meeting.
Live Video Class Meeting: Week 1 Reflection and Kicking off Week 2 - Thursday 09/16/2021 at 2:00-3:00 PM (Eastern)
09/16/2021 at 2:00 PM (EDT) | Recorded On: 09/17/2021
09/16/2021 at 2:00 PM (EDT) | Recorded On: 09/17/2021
Join the class for a live video-conferencing session. Participants are advised to access the session 5 to 10 minutes prior to the start time to ensure their technology is configured and working properly.
Join Zoom Meeting
https://upcea.zoom.us/j/94418294855
Meeting ID: 944 1829 4855
One tap mobile
+13126266799,,94418294855# US (Chicago)
+19294362866,,94418294855# US (New York)
Dial by your location
+1 312 626 6799 US (Chicago)
+1 929 436 2866 US (New York)
+1 301 715 8592 US (Washington DC)
+1 346 248 7799 US (Houston)
+1 669 900 6833 US (San Jose)
+1 253 215 8782 US (Tacoma)
Meeting ID: 944 1829 4855
Find your local number: https://upcea.zoom.us/u/abkJlbgCyo
Week 2 Readings: Understanding Markets and Research
Click to view reading and resources
Click to view reading and resources
Week 2 Discussion: Understanding Research
Enter Discussion
Enter Discussion
Participate in the discussion board activity.
Case Study Part 3
Case Study
Case Study
Part 3 of a case study that we will discuss over the course of the next four weeks. Be prepared to discuss the questions at the end during out live class meeting.
Live Video Class Meeting: Week 2 Reflection and Kicking off Week 3 - Thursday 09/23/2021 at 2:00-3:00 PM (Eastern)
09/23/2021 at 2:00 PM (EDT) | Recorded On: 09/24/2021
09/23/2021 at 2:00 PM (EDT) | Recorded On: 09/24/2021
Join the class for a live video-conferencing session. Participants are advised to access the session 5 to 10 minutes prior to the start time to ensure their technology is configured and working properly.
Join Zoom Meeting
https://upcea.zoom.us/j/94418294855
Meeting ID: 944 1829 4855
One tap mobile
+13126266799,,94418294855# US (Chicago)
+19294362866,,94418294855# US (New York)
Dial by your location
+1 312 626 6799 US (Chicago)
+1 929 436 2866 US (New York)
+1 301 715 8592 US (Washington DC)
+1 346 248 7799 US (Houston)
+1 669 900 6833 US (San Jose)
+1 253 215 8782 US (Tacoma)
Meeting ID: 944 1829 4855
Find your local number: https://upcea.zoom.us/u/abkJlbgCyo
Week 3 Reading: Research that Matters
Open to download resource.
Open to download resource.
Please read chapter 4 (pages 45-54) only
Week 3 Discussion: Having a Customer Focus
Enter Discussion
Enter Discussion
Participate in the discussion board activity.
Case Study Part 4
Case Study
Case Study
Part 4 of a case study that we will discuss over the course of the next four weeks. Be prepared to discuss the questions at the end during out live class meeting.
Live Virtual Class Meeting: Week 3 Reflection and Kicking off Week 4 - Thursday 09/30/2021 at 2:00-3:00 (Eastern)
09/30/2021 at 2:00 PM (EDT) | Recorded On: 10/01/2021
09/30/2021 at 2:00 PM (EDT) | Recorded On: 10/01/2021
Join the class for a live video-conferencing session. Participants are advised to access the session 5 to 10 minutes prior to the start time to ensure their technology is configured and working properly.
Join Zoom Meeting
https://upcea.zoom.us/j/94418294855
Meeting ID: 944 1829 4855
One tap mobile
+13126266799,,94418294855# US (Chicago)
+19294362866,,94418294855# US (New York)
Dial by your location
+1 312 626 6799 US (Chicago)
+1 929 436 2866 US (New York)
+1 301 715 8592 US (Washington DC)
+1 346 248 7799 US (Houston)
+1 669 900 6833 US (San Jose)
+1 253 215 8782 US (Tacoma)
Meeting ID: 944 1829 4855
Find your local number: https://upcea.zoom.us/u/abkJlbgCyo
Case Study: Group Presentations
Case Study
Case Study
Part 4 of a case study that we will discuss over the course of the next four weeks. Be prepared to discuss the questions at the end during out live class meeting.
Week 4 Discussion: Marketing Strategy
Enter Discussion
Enter Discussion
Participate in the discussion board activity.
Live Virtual Class Meeting: Case Study Presentations and Course Wrap Up - Thursday 10/07/2021 at 2:00-3:00 (Eastern)
10/07/2021 at 2:00 PM (EDT) | Recorded On: 10/13/2021
10/07/2021 at 2:00 PM (EDT) | Recorded On: 10/13/2021
Join the class for a live video-conferencing session. Participants are advised to access the session 5 to 10 minutes prior to the start time to ensure their technology is configured and working properly.
Join Zoom Meeting
https://upcea.zoom.us/j/94418294855
Meeting ID: 944 1829 4855
One tap mobile
+13126266799,,94418294855# US (Chicago)
+19294362866,,94418294855# US (New York)
Dial by your location
+1 312 626 6799 US (Chicago)
+1 929 436 2866 US (New York)
+1 301 715 8592 US (Washington DC)
+1 346 248 7799 US (Houston)
+1 669 900 6833 US (San Jose)
+1 253 215 8782 US (Tacoma)
Meeting ID: 944 1829 4855
Find your local number: https://upcea.zoom.us/u/abkJlbgCyo
