Leaders in Online and Professional Continuing Education

Professional Practice

Develop the practical knowledge and applied skills needed to design, manage, market, and grow successful online and professional education initiatives.

Professional Practice courses combine flexible asynchronous learning, expert faculty guidance, and collaborative live sessions to help participants apply new competencies directly to their work.

Four-Week Courses Instructor Supported Weekly Live Sessions Digital Badges
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Applied Learning for Today's Professionals

Professional Practice courses are designed for professionals seeking to deepen their expertise and strengthen their ability to address real challenges within online, professional, and continuing education. Courses may be taken individually or applied toward the elective requirements of the Enterprise Leadership Certificate.

Practical Skills

Build competencies that can be applied immediately within your institution.

Expert Faculty

Learn from experienced leaders working across online and professional education.

Peer Learning

Exchange ideas, challenges, and effective practices with colleagues from other institutions.

Recognized Achievement

Earn a digital badge that recognizes successful course completion and competency development.

Standard course format: Professional Practice courses run for four weeks and include approximately 5–7 hours of coursework each week, including a one-hour live Zoom session.

Explore Professional Practice Courses

Select the courses that align with your current responsibilities, institutional priorities, or professional development goals.

Marketing and Enrollment Management

Marketing and Growth

Marketing Online and Professional Education Programs

Explore the strategies, tools, and decision-making processes that help institutions identify market opportunities, understand learner needs, and develop marketing approaches that support sustainable enrollment growth.

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Participants examine market research, audience segmentation, messaging, program positioning, digital marketing, and data-informed decision-making throughout the marketing lifecycle.

  • Format: Four-week instructor-supported course
  • Weekly Commitment: Approximately 5–7 hours
  • Credential: Digital course-completion badge
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Enrollment Management

Managing the Enrollment Funnel: From Prospect to Matriculant

Explore the learner journey from initial inquiry through successful matriculation and examine the strategies, systems, and processes that help institutions attract, engage, and enroll prospective students.

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Participants examine communication, admissions, onboarding, CRM systems, enrollment metrics, organizational models, and cross-functional collaboration across credit and noncredit programs.

  • Format: Four-week instructor-supported course
  • Weekly Commitment: Approximately 5–7 hours
  • Credential: Digital course-completion badge
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Program and Credential Development

Program Development

Designing and Managing High-Impact Programs

Build a practical framework for developing, launching, and managing learner-centered programs that deliver value while advancing institutional goals.

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Participants explore market opportunities, stakeholder engagement, curriculum design, operational planning, program evaluation, and continuous improvement from concept through implementation.

  • Format: Four-week instructor-supported course
  • Weekly Commitment: Approximately 5–7 hours
  • Credential: Digital course-completion badge
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Credential Innovation

Credential Innovation: Strategy and Design

Explore the strategic planning, design, and implementation of certificates, microcredentials, digital badges, and other innovative credential offerings.

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Participants examine market opportunities, learner and workforce demand, academic quality, institutional policy, stakeholder engagement, infrastructure, marketing, and credential portfolio strategy.

  • Format: Four-week instructor-supported course
  • Weekly Commitment: Approximately 5–7 hours
  • Credential: Digital course-completion badge
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Employer Engagement

Credential Innovation: University to Business (U2B) Stakeholder Engagement

Develop strategies for engaging employers and industry stakeholders in the creation of workforce-responsive credentials and educational programming.

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Participants explore stakeholder discovery, employer needs analysis, relationship development, collaborative credential design, value propositions, and approaches for sustaining productive university-to-business partnerships.

  • Format: Four-week instructor-supported course
  • Weekly Commitment: Approximately 5–7 hours
  • Credential: Digital course-completion badge
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Strategy and Financial Management

Financial Management

Financial Planning and Forecasting for Education Enterprises

Build the financial fluency needed to develop budgets, forecast performance, assess opportunities, and support sustainable organizational growth.

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Participants explore revenue models, expense management, forecasting, opportunity costs, business planning, resource allocation, and the financial evaluation of programs and partnerships.

  • Format: Four-week instructor-supported course
  • Weekly Commitment: Approximately 5–7 hours
  • Credential: Digital course-completion badge
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Strategic Planning

Strategy in Action: Planning for Dynamic Academic Environments

Learn how to translate strategic priorities into focused, executable action while navigating institutional realities, organizational capacity, shared governance, and changing market conditions.

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Participants apply planning tools, data-informed decision-making, logic models, and outcome measures to develop a realistic action plan for a specific online or professional education initiative.

  • Format: Four-week instructor-supported course
  • Weekly Commitment: Approximately 5–7 hours
  • Credential: Digital course-completion badge
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Partnerships and External Engagement

Community and Workforce Partnerships

Developing Partnerships, Programs, and Pathways for Community Engagement and Opportunity

Explore strategies for developing collaborative partnerships, community-responsive programs, and educational pathways that support workforce development, lifelong learning, and institutional mission.

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Participants examine community needs, stakeholder engagement, market research, outreach, partnership development, learner access, and approaches for balancing institutional impact with organizational sustainability.

  • Format: Four-week instructor-supported course
  • Weekly Commitment: Approximately 5–7 hours
  • Credential: Digital course-completion badge
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Choose the Path That Fits Your Goals

Take an Individual Course

Select a course that addresses an immediate professional need or helps you build expertise in a new functional area.

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Apply Your Course Toward the Enterprise Leadership Certificate

Many Professional Practice courses may be completed as electives within the COLO or Professional and Continuing Education concentration.

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Who Should Enroll?

Mid-Career Professionals

Deepen your expertise and strengthen your ability to manage key functions within online and professional education.

Professionals Taking on New Responsibilities

Build practical knowledge in marketing, enrollment, finance, program development, strategy, or partnerships.

Aspiring Enterprise Leaders

Develop functional expertise that complements the leadership core of the Enterprise Leadership Certificate.

Find Your Next Professional Practice Course

Review the complete schedule to compare upcoming dates, identify available offerings, and select the course that best aligns with your goals.

View the Full Course Schedule